Thursday, November 27, 2008

New Marketing Survey

OK, thank you very much (all 22 of you) who completed (on very short notice) the last survey I posted here. I have another one and I would very much appreciate it if you all could complete this survey as well. I'll need to type the results on Monday (12/1) -- so please do this one before then if you want your response to count :) It shouldn't take very long, but you'll need to understand the product before completing the survey. And I should forewarn you that some of the questions are a bit long -- please read them carefully and let me know if one of them seems totally whacked to you.

Here is a written description of the product followed by a picture:

Our product, the Recipe Manager, is a device which will allow a cook to work on multiple recipes at the same time as a collective meal as opposed to working on multiple recipes independently of each other. This product fills a key need identified by our market research – time management. The product will be a system into which multiple recipes will be inserted alongside each other and a light will move down the recipes to highlight the step which the cook should work on. A pause button can be used if the cook is slowed down. Each row of the recipe will represent one minute of time. Recipes can either be downloaded from the internet or made with a simple software package. The picture below shows what the top view of the product will look like – arrows explain what each part is/does.

In this survey, you will be asked several questions about the Recipe Manager. Some of the questions refer to the product itself; others refer to situations which this product will make easier.

Click Here to take the survey

Click on the picture to make it bigger.

1 comment:

Julie Markham said...

I took the survey, but I ignored yesterday, when literally we used 13 recipes to make dinner. Corinne wanted a vegetarian Thanksgiving, and except for the smoked turkey, and including Mary leaving the lard out of her pie crusts, we succeeded!